1. About This Privacy Policy
This Privacy Policy applies to all users of the EP 777 platform, accessible at ep777.click. It covers every interaction you have with EP 777 — from the moment you visit the website without an account, through registration, depositing, playing games, claiming bonuses, using the VIP Club, and requesting withdrawals.
EP 777 is the data controller for all personal information collected through the platform. "Personal information" means any data that can identify you as an individual, either directly (such as your name or CNIC number) or indirectly (such as your device IP address combined with your account activity).
By using EP 777 — including creating an account, depositing in PKR, or simply browsing our game lobby — you acknowledge that you have read this Privacy Policy and understand how your information will be handled. If you have questions about anything in this policy, contact us at support@ep777.click before registering.
Plain-language commitment: EP 777 has written this Privacy Policy to be genuinely understandable by Pakistani players. If any section is unclear, please reach out to our support team via live chat — we will explain it in plain terms.
EP 777 – trusted by Pakistani players for secure, private gaming
2. Data We Collect
EP 777 collects the following categories of personal data from Pakistani players:
| Category | Examples | Required? |
|---|---|---|
| Identity data | Full name, date of birth, CNIC number (for KYC) | For withdrawals & KYC |
| Contact data | Pakistani mobile number, email address | Registration required |
| Financial data | Deposit/withdrawal history in PKR, payment method identifiers (Easypaisa mobile number, last 4 digits of card) | Transactions required |
| Gaming data | Game history, bet amounts, wager totals, win/loss records, bonus usage | Platform operation |
| Technical data | IP address, device type, browser type, operating system, session timestamps | Security & analytics |
| Communications data | Support chat transcripts, emails you send to EP 777, survey responses | Support quality |
| Marketing preferences | Whether you have opted in to promotional emails or SMS notifications | Optional |
EP 777 does not collect sensitive categories of personal data such as religious beliefs, political opinions, or health information unless specifically required for a responsible gaming assessment that you initiate.
3. How We Collect Your Data
Directly from you
The majority of your personal data is collected directly when you interact with EP 777. This includes when you register an account and provide your name, mobile number, and date of birth; when you complete KYC verification and upload CNIC documents; when you make a deposit or withdrawal and provide payment details; when you contact EP 777 support via live chat or email; and when you respond to any optional survey or feedback request.
Automatically during platform use
When you visit ep777.click or use EP 777's mobile platform, certain technical data is collected automatically. This includes your IP address, device type and operating system, browser version, pages visited, time spent on each page, and game sessions started. This data is collected via server logs, cookies, and similar tracking technologies. See Section 8 for full cookie details.
From payment providers
When you make a deposit via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, or card, the payment provider shares transaction confirmation data with EP 777 — including the transaction reference, amount in PKR, timestamp, and the mobile number or account identifier associated with the payment. EP 777 does not receive your full payment credentials from any provider.
From game providers
EP 777's game providers — including Pragmatic Play, Evolution Gaming, NetEnt, and others — log game session data for regulatory and fairness audit purposes. EP 777 receives aggregated game history data for your account. Individual game providers do not receive your personal contact or payment details.
4. How We Use Your Data
EP 777 uses your personal data for the following clearly defined purposes:
- Account operation: Creating and managing your EP 777 account, verifying your identity on registration, and enabling you to log in securely
- Transaction processing: Processing PKR deposits and withdrawals via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, and Visa/Mastercard
- Bonus and VIP Club management: Tracking wager totals for VIP tier qualification, crediting cashback, and applying bonuses to your account
- KYC and compliance: Verifying your age and identity before processing large withdrawals, and meeting our anti-money-laundering obligations
- Customer support: Responding to your queries, resolving disputes, and maintaining records of support interactions
- Security and fraud prevention: Detecting and investigating suspicious activity, duplicate accounts, and bonus abuse on the EP 777 platform
- Platform improvement: Analysing how Pakistani players use EP 777 to improve game selection, page performance, and overall experience
- Responsible gaming: Monitoring gaming patterns to identify signs of problem gambling behaviour and applying any responsible gaming tools you have set on your account
- Marketing (with consent only): Sending promotional offers, bonus notifications, and PSL or cricket betting updates — only if you have opted in via your account settings
Marketing opt-out: If you have previously opted in to marketing communications from EP 777, you can withdraw that consent at any time through your Account Settings or by contacting support. Opting out has no effect on your account status, VIP tier, or bonus eligibility.
EP 777 – serving cricket betting fans across Lahore and all of Pakistan
5. Legal Basis for Processing
EP 777 processes your personal data on the following legal grounds depending on the purpose:
- Contract performance: Processing your account registration, deposits, withdrawals, bonus credits, and VIP Club benefits is necessary to fulfil the contract between you and EP 777.
- Legal obligation: KYC verification, AML checks, and retention of transaction records are required to comply with applicable legal and regulatory obligations.
- Legitimate interests: Fraud prevention, security monitoring, and platform analytics are processed on the basis of EP 777's legitimate interest in operating a safe and fair gambling environment for Pakistani players.
- Consent: Marketing communications — promotional emails, SMS bonus alerts, PSL betting updates — are only sent where you have given explicit consent. You can withdraw this consent at any time.
7. Payment Data & PKR Transactions
All financial transactions on EP 777 are processed in Pakistani Rupees. EP 777 stores the following payment-related data for each transaction: the payment method used (e.g., Easypaisa, JazzCash), the transaction amount in PKR, the date and time of the transaction, and the transaction reference number provided by the payment provider.
EP 777 does not store your full Easypaisa or JazzCash account PIN, your full card number, your bank account password, or any other authentication credential. Payment credentials are handled exclusively by the relevant payment provider through their own secure API.
Transaction Record Retention
Transaction records are retained for a minimum of five years from the date of the transaction to meet anti-money-laundering and financial audit requirements. After this period, records are securely deleted in accordance with EP 777's data retention schedule.
Withdrawal verification: EP 777 may compare your withdrawal destination (e.g., Easypaisa mobile number) against your deposit history to confirm that funds are returned to an account you own. This is a security measure to protect Pakistani players from fraud — not a data collection exercise.
8. Cookies & Tracking Technologies
EP 777 uses cookies and similar technologies on the ep777.click website and mobile platform. Cookies are small text files stored on your device that help the platform remember your preferences and session state.
Types of Cookies EP 777 Uses
- Strictly necessary cookies: Required for the platform to function. These include session authentication cookies that keep you logged in and security tokens that prevent cross-site request forgery. These cannot be disabled without breaking the EP 777 login experience.
- Functional cookies: Remember your preferences such as language, currency display, and game lobby filters. These improve your EP 777 experience but are not essential to core functionality.
- Analytics cookies: Used to understand how Pakistani players navigate EP 777 — which pages are visited most, where players exit, and how game categories perform. This data is aggregated and anonymised. EP 777 uses this information to improve the platform.
- Security cookies: Help EP 777 detect unusual login behaviour, potential account sharing, and suspicious activity patterns across sessions.
EP 777 does not use third-party advertising cookies or share cookie data with advertisers. You can manage cookie preferences through your browser settings, but note that disabling strictly necessary cookies will prevent you from logging in to EP 777.
EP 777 – privacy-first gaming, trusted from Karachi to Islamabad
9. How Long We Keep Your Data
EP 777 retains personal data only for as long as necessary for the purpose it was collected. Our standard retention periods are:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | Compliance & legal obligation |
| Transaction records (PKR deposits & withdrawals) | 5 years from transaction date | AML and financial audit requirements |
| KYC documents (CNIC copies) | 5 years from verification date | Regulatory compliance |
| Gaming history (bets, wins, losses) | 3 years from last activity | Dispute resolution & responsible gaming |
| Support communications | 2 years from last interaction | Quality assurance & dispute records |
| Marketing preference records | Until consent withdrawn + 1 year | Proof of consent |
| Technical/log data (IP, device) | 90 days rolling | Security monitoring |
After the applicable retention period, data is securely and permanently deleted from EP 777's systems in accordance with our data destruction procedures. Anonymised, aggregated analytics data (which cannot identify any individual) may be retained indefinitely for platform improvement purposes.
10. Security Measures
EP 777 takes the security of Pakistani players' personal and financial data seriously. The following technical and organisational measures are in place:
- SSL/TLS encryption: All data transmitted between your device and ep777.click is encrypted using industry-standard SSL/TLS. The padlock icon in your browser confirms this is active whenever you use EP 777.
- Data access controls: Player personal data is accessible only to EP 777 staff who have a specific operational reason to access it. Access is logged and reviewed regularly.
- Password hashing: EP 777 account passwords are stored as one-way cryptographic hashes — EP 777 staff cannot read your password, and it is never stored in plain text.
- Two-factor authentication: EP 777 uses OTP-based mobile verification during registration and can be enabled for logins on request for additional account security.
- Regular security reviews: EP 777's platform infrastructure is subject to regular security assessments to identify and address vulnerabilities before they can be exploited.
- Incident response: EP 777 maintains a data breach response procedure. In the event of a breach affecting Pakistani player data, we will notify affected players promptly and take immediate steps to contain and remediate the incident.
While EP 777 takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You also have a role to play — use a strong, unique password for EP 777, do not share your credentials, and contact us immediately if you suspect unauthorised access to your account.
11. Your Rights Over Your Data
As an EP 777 player, you have the following rights over your personal data. To exercise any of these rights, contact us at support@ep777.click with your EP 777 username and a description of your request. We will respond within 30 days.
Right to Access
Request a copy of all personal data EP 777 holds about you, including your account details, transaction history, and game history.
Right to Correction
If any personal data EP 777 holds about you is inaccurate or incomplete, request that we correct it without delay.
Right to Deletion
Request deletion of your personal data. Note that some data must be retained to meet legal and compliance obligations — we will explain what can and cannot be deleted.
Right to Restrict Processing
Ask EP 777 to pause processing of your data while a correction or deletion request is under review.
Right to Portability
Request your personal data in a commonly used, machine-readable format so you can transfer it to another service if you choose.
Right to Object
Object to EP 777 processing your data for marketing purposes or on the basis of legitimate interests. This includes withdrawing consent for promotional communications at any time.
12. Minors – Under-18s
EP 777 is strictly for players aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If EP 777 becomes aware that a minor has registered an account, that account will be immediately closed and all associated data will be deleted, with the exception of any records required to be retained for compliance purposes related to the underage registration event itself.
Parents and guardians who believe a minor may have registered on EP 777 should contact support@ep777.click immediately with the details. EP 777 will investigate and act promptly. Age verification (KYC) procedures are in place specifically to prevent underage access.
13. Updates to This Privacy Policy
EP 777 may update this Privacy Policy from time to time to reflect changes in the platform, applicable law, or our data practices. When we make material changes — such as collecting new categories of data, changing how we share data, or altering retention periods — we will:
- Update the "Last Updated" date at the top of this page
- Send an email notification to your registered address at least 7 days before the change takes effect
- Display a prominent banner on the EP 777 platform homepage until the change is live
Minor corrections, clarifications, and additions that do not materially affect your rights may be made without advance notice. Continuing to use EP 777 after a Privacy Policy update constitutes your acknowledgement of the revised policy. If you do not agree with a material change, you may close your account before the change takes effect by contacting support.
14. Contact & Privacy Queries
If you have any questions, concerns, or requests relating to this Privacy Policy or the way EP 777 handles your personal data, please contact us:
- Email: support@ep777.click
- Live chat: Available 24/7 on the EP 777 platform — click the chat icon in the bottom corner
- VIP members: Contact your dedicated account manager directly via your provided VIP contact details
When submitting a privacy query or data rights request, please include your EP 777 username and a clear description of your request. For data access or deletion requests, we may need to verify your identity before fulfilling the request to ensure we are responding to the account holder.
Related documents: This Privacy Policy should be read alongside the EP 777 Terms and Conditions and Responsible Gaming page, both of which contain additional information relevant to how your account is managed and your data is used.